Tips to Drive More Traffic to Your E-Commerce Website
Whether you have recently launched a new e-commerce site for your Grande Prairie business or have been managing it for a while now, it is essential to boost your web traffic. The more traffic you get, the more chances of making a sale. However, all visitors are not the same. Fortunately, there are different ways of attracting potential visitors to your website.
Here are 12 effective tips to drive more traffic to your e-commerce website:
1. Analyze your Competitors
First things first, you must identify your competitors in Grande Prairie and check out their e-commerce websites. Determine how and where they are advertising and if those tactics can benefit your business.
This will be a tedious process but it is a crucial step for your overall strategy. It will give you a good idea about your competitors and where you stand, as well as help you to identify which areas you need to work on to improve your web traffic.
2. Create Content Aside from Product Descriptions
The majority of the people focus on creating product descriptions when they launch their online store and neglect creating any other content. This is a major reason their e-commerce website doesn’t generate as much traffic as they hoped.
The key is to create good quality content, which is not only relevant to your products but also interesting for your target audience. Starting a blog would be a great way of doing this. When you begin publishing content, for example, tips for using your products, video tutorials, etc., people will start thinking of your brand as an authority in your particular niche. As a result, more people will trust you and buy your products.
Creating valuable content will also prove beneficial for you to rank high on the Google search results since the search engine gives preference to brands offering quality information to users.
3. Incorporate SEO
When creating product descriptions and content for a blog, utilizing SEO is integral. You must determine all the relevant keywords for your brand and products to include them in the content creation. SEO helps the website rank higher in the search engine results.
For instance, if you want to make sure that you reach your target audience in Grande Prairie; incorporate the location keyword along with your product. Therefore, when your potential clients are searching for a product or service you offer in this location, your website will appear on the first page.
Optimizing your content with the relevant keywords can be confusing and complex. It is best to opt for an experienced Grande Prairie SEO team to assist you and ensure your website appears on the first page of the search results.
4. Add Links in Blog Content
Another way of driving more traffic to your e-commerce website is to include links in your blog content. Google considers link value in its ranking algorithm to determine which website should rank higher. All search engines prefer quality and relevance, which is by incorporating links of authoritative websites in your content.
Search engines give more preference to the addresses ending with .gov and .edu. Therefore, you must mention links from credible sources to show search engines that you are providing valuable and relevant content to your target audience. Avoid spamming your content with links because it will result in a completely opposite outcome for your website.
Not only will incorporating links in your content help, but people sharing your website and content will drastically help in generating traffic. You should be focusing on collaborating with potential partners and creating relevant and sharable content that people can link to.
5. Opt for Referral Marketing
If you don’t already have a referral program, then now is the time to start one for your e-commerce website. Many people are more likely to purchase a product or service recommended to them by someone they know.
Create a simple and quick way of allowing your customers to review your brand and recommend it to others. Make it more enticing by offering them a small discount for every referral. For instance, give them a 10% discount if their referral purchases your product and a 5% discount for their referral’s first purchase.
This is a great way to encourage them to refer your brand to others.
6. Email Abandoned Cart Reminders
There is nothing more frustrating than to have a potential buyer add products in their cart and then vanish without making the purchase. Fortunately, an abandoned cart is not a lost cause. All it takes is an abandonment email to encourage potential buyers to complete their purchases. It might not always work, but it still increases the chances of getting a sale.
7. Take Advantage of Instagram
If you still aren’t using Instagram, then you are missing out on reaching a major chunk of your target audience. This platform is an excellent way of promoting your products to the relevant audience and driving traffic to your website. Instagram offers three ways to promote a brand:
Instagram Bio – A short description of your business and a link to your website is all you need for the bio.You also have the freedom to use any type of writing style on Instagram – from witty to professional. Just make sure it is optimized for your brand.
Instagram Stories – This is one of the most popular Instagram features as it allows users to be creative in sharing their message. Use the right call to actions in your stories and ensure they are engaging. Utilize polls, questions, and other features available for the stories feature.
Instagram Feed – Having an appealing feed with beautiful photos of your products and interesting captions will attract potential buyers and motivate them to check out your website, driving more traffic.
The best thing about using this platform is that it allows you to share the post on multiple social networking sites at the same time you post on Instagram. Moreover, there are apps where you can schedule a weekly or monthly Instagram posting one day and the app will automatically share the post on the day and time you have selected. This saves you plenty of time to focus on other aspects of your business while enjoying the traffic you generate from this platform.
8. Don’t Underestimate Pinterest
Pinterest is another powerful platform that can boost the rate of traffic on your e-commerce website. It is also a great tool to promote your business as people pin the content they like on their profile, which then appears on the feed of their followers.
Enabling Pinterest sharing on your blog, as well as sharing the blog posts on your profile is the quickest way of attracting traffic. When people click on your pin, they will be taken to your blog post, hence encouraging them to check out your products. Make sure the content is appealing enough to keep them interested.
9. Consider Influencer Marketing
Another increasingly popular way of promoting a brand and driving traffic to your website is to opt for influencer marketing. If you haven’t heard about this tactic, then the easy way to understand it – influencer marketing is like celebrity endorsements, without the celebrities.
You must have noticed popular Youtubers and Instagrammers with millions of followers, but they aren’t exactly celebrities. These influencers are passionate about a certain topic or industry and create regular posts about it. For instance, beauty bloggers. These influencers use different products and share their honest reviews about them, while also sharing tips and tricks of making the most of it. The more consistently they post high-quality content, the more followers they get and people consider them as a trustworthy source of information and recommendations.
Generally, people consider these influencers more trustworthy as compared to celebrities. Sending your product or service to a relevant influencer is an effective way of promoting your brand and increasing the traffic on your website.
Here are a few tips to help you find the right influencer:
- Use different hashtags to find a relevant influencer. For instance, #GrandePrairieSEO #GrandePrairieplumbing or more. The search will lead you to numerous accounts, and you can reach out to them.
- Don’t only focus on the number of followers they have. You must check their engagement levels, for instance, the number of likes and the comments.
- Micro-influencers are individuals without a high number of followers, but with a decent and loyal following. You will have to dig into their comments to analyze the way they interact with their followers.
- You can also use discovery tools to find a relevant influencer to collaborate with.
- Almost all of these influencers include their email addresses in their profiles. Send them an email telling them about your brand and products, highlighting the outcome you are hoping for, and what you expect from them.
Depending on their reach, your payment to them could be a free product or service, or cash.
10. Write a Guest Blog
Publishing a guest blog on a relevant and credible website is another surefire way of attracting more traffic to your website. Getting published on popular websites will portray you as an authoritative and trustworthy brand showing your potential buyers.
However, make sure that you are writing informative and high-quality content to get published on these websites. Moreover, those websites should be relevant and specific to your industry. Add the relevant link that will take readers to your website and don’t forget to send in a short bio that is typically added at the bottom of the post telling the readers who you are and about your business.
11. Check the Website Speed
Checking the speed of your website is something you need to monitor regularly. No matter how many people click on your website link, you will lose half of them if your website takes more than three seconds to load.
Unfortunately, you won’t be able to get those leads back once they leave. The majority of the visitors get frustrated and leave the website if it takes time loading. Therefore, keep checking the speed of your e-commerce website to retain the traffic.
12. Revamp and Optimize the Landing Page
Driving traffic to your e-commerce website and increasing the conversion rate is about efficiency. The whole point of driving traffic to your website is to increase the conversion rate. Therefore, creating an appealing landing page is crucial.
Landing pages are where the users are taken to when they click on the links. To enhance the possibility of a conversion, you must consider the following:
- The speed of the website should be fast to prevent the lead from leaving in frustration. All pages must load instantly and the layout must be simple, yet attractive.
- The landing page, as well as your entire website, must be clean and easy to navigate.
- It must offer useful content for the users.
- Your cart system and the payment methods should be easy and quick to use.
This will enhance the chances of the leads staying longer on your website, checking the products, and also making a purchase.
With a high rate of competition online, it is important for you to utilize all of these tips and be creative in attracting potential buyers. You must be aware of the preferences of your target audience to create content that is tailored to their personas. There are plenty of online tools available to aid businesses that you can benefit from.
Avoid copying what other businesses or your competitors are doing. What works for one brand, might not work for another one. While you can take ideas, create strategies that will work for your website. Be patient when using these tips as it takes some time for these strategies to show results. Therefore, be consistent and you will soon reap the reward.
One thing you need to remember is that your website design plays a major role in retaining your visitors, along with simple navigation. It is highly recommended you consult a Grande Prairie web design team to create an appealing e-commerce website that highlights your brand image. This will ensure that a good amount of traffic you generate using these tips will convert into buyers.